Products

 
 

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MAXIMUS - High Shine Wax

Maximus is our water-soluble maximum hold, high shine wax pomade. The Cardinal Brand has created the perfect balance of all day hold with a polished, high-shine finish for pompadours and traditional barber looks. Our formula uses the best ingredients to tame dense hair types but make this perfect hard hold formula wash away easily with water.

Hold Factor: 10 / Shine Factor: High

  • A natural high shine that is never greasy or too shiny.

  • Versatile dry wax that can be applied to damp or dry hair for varying effects and styles.

  • Great for edges and to control flyaway hair.

  • Anti-Frizz. Excellent in humid climates.

  • Great replacement for hard hold gel.

Directions for Use:

Liquify in your hands with a drop or two of water, and apply this product to dry or towel-dried hair to gain maximum control. Style with a comb or fingers to give a sleek or messy look. Great for taming edges and facial hair. Apply more product for increased hold.

 
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ATLAS - Matte Texture Clay

Atlas is the Cardinal Brand’s Weightless Matte Finishing Clay. The lightweight formula helps keep and build volume in all hair types while creating separation and texture. Add body into curly or wavy hair types or weightless separation in smooth looks while reducing the oily appearance of the hair. Natural Kaolin and Procapil remove oil and fortify the hair. Our signature Cardinal Vanilla Bourbon fragrance highlights the quality of this product and your style. 


Hold Factor: 7 / Shine Factor: Dull

  • Perfect for all hair types including thin and fine hair.

  • Can be applied to damp or dry hair for varying results and styles.

  • Thickens and conditions hair with every use.

  • Lightweight matte clay. Whipped for simple application and wonderful feel.

  • Add volume by applying to damp hair and blow drying

Directions for Use:

Work a small amount of product into hands. apply to hair to provide separation and a strong hold. Excellent for straight, wavy and curly hair. Apply to towel-dried or dry hair for different effects.